Will Toyota turn its 4Runner into its own version of the Wrangler?

For the fifteenth consecutive year, the Toyota 4Runner, a fifth-generation body-on-frame SUV, has been one of the longest-running models in Toyota’s lineup. It requires no introduction and enjoys a reputation for being a utilitarian and exceptionally reliable vehicle, extending beyond regional boundaries.

Featuring full-time four-wheel drive with a center differential lock and independent rear suspension, it’s powered solely by naturally aspirated engines. However, in 2024, Toyota will release the next generation 4Runner on a new chassis shared with the latest Land Cruiser 300 and 250, featuring hybrid drivetrains and downsized turbocharged engines. Toyota has already begun to tease the public by posting the first promotional photo of the 6th generation 4Runner on social media.

The official image captures the rear end of the 4Runner. It appears that access to the cargo area will be provided through a drop-down tailgate, similar to pickup trucks. There’s a possibility that the rear window will have a lowering mechanism as well. At least, the lack of a recess in the rear for the license plate, which is simply attached to the tailgate, hints at this feature.

This technical solution is characteristic of classic American SUVs from the 1970s, and if it is indeed implemented in the new 4Runner, it will likely be a completely different model—more image-oriented than utilitarian—similar to the Jeep Wrangler and Ford Bronco. Considering that the Land Cruiser Prado was officially introduced in North America for the first time last year and Toyota has never offered these two models together, separating them into different segments seems like a logical decision.